Article

Intergeo Digital 2020：地理空间社区首先

A Pioneering Online-only Gathering of the International Geo-IT Industry

2020年11月25日

尽管不得不即兴创作，但今年的Intergeo的数字版开创性的数字版也获得了很多积极的反馈。它成为国际地理空间行业在Covid-19大流行之后的有史以来首次在线活动，阻止了现场版本按计划从10月13日至15日在柏林举行。凭借其高的主题相关性，一个互动稳定的在线平台也成功地汇集了地理社区的成员，即使在当前的大流行期间。

A huge number of exhibitors, visitors, speakers and conference attendees seized the opportunity to participate in the fully digital event. Nearly 12,000 participants created a digital profile on the platform. At peak times, the average time spent on the platform was up to 5.5 hours per participant, and the event was clearly interactive, as underlined by more than 330,000 interactions at the digital touchpoints.

The statistics speak for themselves. There was a significant rise in the number of international participants, with attendees coming from 153 countries. The top ten countries of origin were Germany, USA, Switzerland, UK, Austria, Russia, China, Italy, France and Japan. The live presentations in the Intergeo Expo Lounge were watched for around 300,000 minutes in total. Guests included international experts and exhibitors from around the world.

Expo

虽然比现场版的Intergeo（2019年有707个参展商）要小，但今年的Intergeo。二牙仍吸引了228个参展商，其中展示了他们之间的2,900多种产品。其中包括主要行业参与者，例如Autodesk，Hexagon，Trimble，DJI，Riegl，Provi等。在他们的数字摊位以及现场直播的三天中，他们透露了许多新产品和解决方案。在线参与者，参展商和演讲者证明自己对新的数字格式开放，访客调查的反馈基本上是积极的。尽管参展商真诚地希望很快就会再次实现现场杂物，但他们中的大多数人都对在这个大流行期间与地理空间社区互动的机会感到满意。大多数Intergeo参展商都认为，混合形式将是未来的前进道路。

According to many participants, the geospatial community can look back on a promising digital premiere of Intergeo.

Intergeo是在宣布的日期中成功提供稳定平台的极少数组织者之一。值得注意的是，Intergeo.Digital并未遭受在线解决方案的技术问题，崩溃或短期失败，这是在开创性阶段许多其他事件的根本问题。然而，贸易公平行业仅在数字变革的开始。DVW和Hinte Expo＆Conference共同表示，他们打算在与客户和合作伙伴的对话中继续果断地塑造这一变化，并迅速实施改进。

Stages and Conference

A total of 405 speakers spoke across 345 sessions in the conference and on the three stages: Geoinnovations, Smart City Solutions and Interaerial Solutions. The sessions achieved an average of 370 visits per event. Discussion panels, talks and presentations were in consistently high demand. Cities and networks presented their projects live. Participants engaged in lively discussions and chatted extensively about geo-related innovations such as drones and smart cities.

The content of the conference was multifaceted with topics on climate, environment and sustainability, building information modelling (BIM) and smart cities, digital capture and construction, technology trends and artificial intelligence (AI) applications, navigation and unmanned aerial vehicles (UAVs), smart mapping and innovations in administration. All three days of the conference started with contributions from renowned keynote speakers. Tuesday was completely dedicated to climate change and the Green Deal, while Wednesday was devoted to BIM and construction. ‘What makes smart cities special?’ was on the agenda on the last day of the conference, with some very concrete approaches for the city of Berlin.

In four parallel sessions, more than 120 speakers presented industry, scientific and research perspectives from the associations Bitkom, DGPF, VDMA, BVBS, buildingSMART and institutions (Association of German Cities and Towns and GDI-DE) as well as the Frontiers of Geodetic Science. About 600 conference participants had registered. They were very interested and eager to learn, used the chat extensively and some of them addressed their questions directly to the speakers in online face-to-face discussions. Pre-recorded interviews, panel discussions and talks were also well attended.

记录了所有会议，并将在Intergeo的媒体图书馆中的注册会议参与者进行查看。数字平台直到2020年12月10日。

Q&A with Christoph Hinte, Hinte GmbH

Intergeo 2020（和2021年）的幕后…)

How can members of the geomatics industry continue to network during the COVID-19 pandemic? Like almost all other major trade shows and conferences, Intergeo 2020 could not take place in Berlin this year. Instead, the organizing team turned the event into a fully digital edition.188金宝搏特邀借此机会问了Intergeo背后的公司Hinte GmbH项目负责人Christoph Hinte，这是一些问题。他回头说：“I have never experienced a time of such learning and adaptation as in the period between March and October this year.”

Mr Hinte, how would you describe and rate this year’S数字杂物？

Intergeo 2020 is extremely difficult to compare against the live events we have developed with our partners over the last few years. Our aim was to provide the geomatics community with the best possible platform on which to exchange information on the scheduled dates, and we achieved that goal.

今年做了’s digital version of Intergeo attract the same type of audience as other years, or did you notice a difference in the participant profile?

三天,以及我们定期visitors we saw an above-average number of newcomers logging on for the event, especially from an international perspective. The global reach was far greater than ever before. We had digital participants from Central and South America, Africa and parts of Asia, many of whom would not have made the journey to Berlin even if there were no restrictions. While we lost a few people who are less accustomed to a digital format, we definitely attracted a larger number of younger attendees due to the event being accessible from home.

Are you planning to include any elements of this virtual event in future live versions of Intergeo?

Absolutely. At this moment we are still evaluating customer and exhibitor experiences and feedback. We are currently in discussions with our customers and partners as to which conceptual elements may be further developed, adapted, included or supplemented for future events. The outcome will be clarified in the coming weeks regarding how they can be implemented sustainably, but we are certain that several digital elements will remain.

What is your prediction for Intergeo 2021? Will it be online, offline or perhaps a hybrid event?

There is only so much that can be achieved digitally; it is undoubtedly a limited experience in comparison and so the aim is to hold Intergeo 2021 as a live event in Hanover on from 21-23 September as planned. Due to the unprecedented situation that we all encountered this year and the associated logistical difficulties, we need to ensure our approach allows the event to take place whatever happens from now on, so it is imperative that we design a hybrid concept.

您从2020年Intergeo中学到了什么课？

Personally, I have never experienced a time of such learning and adaptation as in the period between March and October this year. It has been a demanding time for all involved; our exhibitors indicated that their participation proved to be an intense challenge. In that respect we have a stockpile of lessons learned from Intergeo 2020. Thankfully the online platform was stable throughout the event and performed effectively. Nevertheless, there are some technical details that can be improved for future events. For example, we would optimize the communication between the exhibitors and their online participants in order to provide greater transparency and reduce inhibition thresholds.